Niche market-mapping | Sell-side support | Insights and Strategic intelligence

Business need

  • The client, a European corporate finance advisory firm, was advising the shareholders on the sale of an Austria-based e-commerce company that focuses on greenhouses and raised beds for plants as well as carports.
  • To support this sell-side mandate, it requested RocSearch to map potential buyers using our proprietary RocEyeTM approach.

To identify high-potential strategic and financial buyers in the gardening and household
e-commerce sector

The client outlined two key reasons for engaging RocSearch:

  • Our ability to rapidly deploy experienced and highly pedigreed M&A resources.
  • Our unique RocEye buyer identification approach that has a proven track record of identifying qualified buyers for niche opportunities.

Approach and Methodology

  • Our team of senior M&A experts deployed RocEye on a variety of proprietary data sources to create an extensive universe of strategic and financial buyers with existing and/or stated interests in acquiring companies in the household and gardening products e-commerce sector in Western Europe.
  • We identified past M&A transactions and determined valuation multiples prevalent in the sector. In addition, we identified trading multiples of publicly-listed companies to guide conversations with potential buyers.
  • We also provided insights on market trends, landscape and growth potential of the B2C gardening and household e-commerce sector in Western Europe as inputs for their information memorandum.

We used our proprietary RocEye deal origination solution to identify and shortlist nearly 90 high-potential strategic and financial buyers in the sector, based on the client’s shortlisting criteria.

Business outcomes

  • The client was able to engage in advanced discussions with three out of the 90 recommended potential buyers
  • The client was equipped with crucial market data including trading multiples for a successful outcome.

RocSearch’s market insights and strategic intelligence enabled the client to successfully enter advanced discussions with potential buyers.

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