Case Study
Newsletter-market & competitive insights for a CPG company
About the Client
The competitive intelligence (CI) team of a US-based consumer packaged goods (CPG) company, with nationwide operations.
Business Need
- The client sought timely updates on its competitors and the market
- The client intended to share the information with its key internal stakeholders to ensure that they were well informed about the market movements
Approach and Methodology
- RocSearch conducted a brainstorming session with the client and proposed a periodic newsletter covering five broad heads:
- Competitive landscape
- Markets, both domestic and foreign
- Legislative and regulatory environment
- Retailer watch
- Pulse of the consumers
- RocSearch leveraged access to subscribed databases to select the relevant news articles, besides scanning press releases, competitor’s websites, industry associations, trade bodies and analyst reports to ensure comprehensiveness of the newsletter
Business Outcomes
- The newsletter turned into a one-stop solution for timely competitive and market insights for the client and the senior management
