Case Study
Media intelligence support to a global Oil & Gas major
About the Client
A global oil & gas major, headquartered in Europe
Business Need
- The client was facing a challenge in gathering comprehensive and validated multi-lingual news articles related to its focus markets
- It wanted RocSearch to provide media intelligence support, covering the client’s focus markets and competitors
Approach and Methodology
- Developed a news relevance framework taking into account the strategic focus and objectives of the client
- Conducted extensive secondary research by leveraging multi-lingual resources through news aggregators, local language news media, government websites, oil & gas news portals
- Classified the news articles under relevant themes: updates on licensing rounds, global and local competitor news specific to upstream activities, geopolitical tensions, regulatory/ fiscal changes specific to Exploration & Production
activities, oil/ energy ministry news, Merger & Acquisition or exploration activities, other political news such as elections and government/ ministerial changes - Evaluated the gathered news articles for relevance and further classified them on the basis of impact – ‘High’, ‘Medium’ or ‘Low’
- Created and shared a weekly news digest covering the shortlisted articles (‘High’ and ‘Medium’ relevance) with the client
Business Outcomes
- The newsletter helped the client in getting ready access to qualified news
- Provided multi-lingual news coverage to the client
- Client leveraged the articles as input for its strategy development
