For a Middle-Eastern innovation strategy consulting firm

Business need

  • As part of its vision, the Government of Kingdom of Saudi Arabia (KSA) is working on a reform programme which seeks to diversify the national economy
  • It was looking to design an effective Intellectual Property (IP) enforcement and protection system aimed at improving the country’s position in key global rankings for ease of doing business. This was expected to play a crucial role in improving it as a business destination and attracting greater international investments.
  • The authority of intellectual property was also looking to create a self-sustainable entity for IP enforcement and learn from best practices of similar entities worldwide.

To design an effective IP Enforcement system and improve key global rankings of the country

The client outlined two key reasons for selecting RocSearch over its competitors:

  • Our strong strategic advisory and benchmarking capabilities
  • Our flexible client-centric engagement models

Approach and Methodology

  • RocSearch assessed global economies to shortlist a relevant set of 40 countries based on their IP enforcement & protection entities and IP advancement of their respective jurisdictions.
  • Our business intelligence team performed quantitative evaluation based on parameters such as the country’s IP activity, perception of its IP protection, and enforcement framework, followed by the country’s shortlisting and ranking, leveraging a prioritisation framework for further evaluation.

We performed subjective analysis of 20 shortlisted countries, assessed their performance on specific quantitative and qualitative factors, pertaining to IP enforcement and protection and any significant improvements in their IP ecosystems in recent years.

  • The team prepared an IP Protection and Enforcement value chain to map the ecosystem of IP-related organisations in each of the assessed countries.
  • We shared in-depth profiles of five key countries, i.e., UK, France, South Korea, Singapore and Indonesia, which would serve as sources for discovering relevant services, noteworthy developments and business model concepts for the client country.
  • We captured details of global “archetypal/successful entities’, including private companies, non-governmental organisations (NGOs), or government bodies, across the value chain and a list of relevant ‘mutually exclusive’ service and business model concepts.

Business outcomes

  • Critical fact-based insights and recommendations on the IP enforcement platforms, global best practices, success stories, and insights on benchmark countries and entities for execution in the local context
  • Go-to-market strategies and business model concepts of shortlisted countries and archetypal successful entities
  • Service offerings, mediation and arbitration process redefined
  • Budgetary plans based on the lessons learnt from benchmark countries and successful entities

The market mapping analysis enabled the IP Authority to strengthen its enforcement platform and monitor progress along identified benchmarks.

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