Business need

A US-based private equity firm that typically invests in middle market buy-out transactions and growth platforms in the financial and healthcare sectors

Business Objectives / Goals

  • The client wanted to understand the investment potential in the US car rental market
  • They also tasked us to identify revenue models in the industry, and analyse select companies basis pre-defined criteria

Approach and Methodology

We used a top-down approach, breaking down the project into three phases.

  • Phase 1: Analysed the global car rental market covering challenges faced by the industry, geographic segmentation, key global brands and their market share, etc.
  • Phase 2: Analysed the US Rent-a-Car market covering market size and growth, customer segmentation, key trends, drivers & inhibitors, key players and their share, Porter’s five forces analysis, etc., to evaluate the investment potential
  • Phase 3: Identified car rental companies basis pre-defined criteria to understand their revenue models and evaluate their attractiveness from a strategic viewpoint

Business outcomes

  • Our study helped the client’s investment team build a case to explore acquisition/investment opportunities in this sector. It also aided in challenging certain preconceived notions, such as the fact that a car rental company does not make money from renting out cars, but from buying and selling cars as well as charging insurance premium

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