Case Study
E-commerce benchmarking for the apparel industry
About the Client
A new entrant in the e-commerce space, offering a range of apparel product assortment
Business Need
- The client wanted RocSearch to benchmark the top brands in the e-commerce clothing space with a leading clothing brand, to assess the gaps
Approach and Methodology
- Conducted comprehensive primary and secondary research using company filings, analyst reports and expert interviews
- Benchmarked the top players on the following parameters:
- Site functionality
- Product range
- Price range
- Click’n’Brick strategy
- Daily hits
- Loyalty
- Revenue
- Organisation
- Fulfilment set-up
- Promotions
Business Outcomes
- The inputs enabled the client to understand the strengths and shortcomings of its e-commerce portal
- The insights helped the client in improving its site functionality and Click’n’Brick strategy
