Business need

An India-based media agency, providing specialist communication service globally

Business Objectives / Goals

  • The client was pitching for its communication services to two prospects: one in the UK and another in the US
  • The prospects were Pay TV operators, and the client had limited understanding about this market and the competitive landscape and thus, assigned RocSearch the task to conduct a research study

Approach and Methodology

  • Two groups of analysts worked on the project – ones with sound knowledge of the North American market took up the research related to the US market, while those with mastery over the European market worked in that domain
  • All the research findings were consolidated, and both the qualitative and quantitative data were analysed
  • The results and backup data were shared with the client and all queries were addressed
  • RocSearch analysts continued to provide back-end research support throughout the sales pitches

Business outcomes

  • Our findings helped the client develop two unique service propositions – one each for the UK and US market respectively
  • RocSearch also proactively supported the client during the entire sales process

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