Case Study
China Apparel Retail Market Entry Strategy
Business need
A European apparel company, with presence in most major cities globally
Business Objectives / Goals
- The client wanted to understand the consumer/apparel landscape in China
- They also sought to analyse the competitive landscape in the Chinese apparel retail market
Approach and Methodology
- Conducted extensive primary and secondary research
- Estimated the current market size and forecasted future growth
- Benchmarked the apparel spend in China with various other countries
- Identified the growth driving segments and purchasing habits
- Created detailed player profiles, highlighting their market entry strategies
- Benchmarked the players by creating a player comparison matrix
Business outcomes
- The inputs enabled the client to shortlist the key locations for opening stores in the country and decide on the product assortment
