Business need

A European apparel company, with presence in most major cities globally

Business Objectives / Goals

  • The client wanted to understand the consumer/apparel landscape in China
  • They also sought to analyse the competitive landscape in the Chinese apparel retail market

Approach and Methodology

  • Conducted extensive primary and secondary research
  • Estimated the current market size and forecasted future growth
  • Benchmarked the apparel spend in China with various other countries
  • Identified the growth driving segments and purchasing habits
  • Created detailed player profiles, highlighting their market entry strategies
  • Benchmarked the players by creating a player comparison matrix

Business outcomes

  • The inputs enabled the client to shortlist the key locations for opening stores in the country and decide on the product assortment

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