Case Study
Investment Assessment of the Global Athletic Footwear Industry
Business need
- A private equity player, with a diverse portfolio of investments across sectors globally.
- Key focus on financial services, healthcare and manufacturing sectors
Business Objectives / Goals
- To understand the overall potential of the global athletic footwear industry
- Identify and evaluate potential investment targets
Approach and Methodology
- As a first step, RocSearch gained an understanding of the global footwear market by studying the industry demand, key trends, future outlook, etc.
- Industry analysis was conducted using various analytical frameworks and competitors were shortlisted for further analysis
- Multiple data points, such as industry consolidation, financial performance, global turmoil, outsourcing deals, analyst recommendations, stock performance and future outlook for the key players, were assessed
- RocSearch leveraged subscribed databases and multiple secondary sources for this study
Business outcomes
- The study helped the client in identifying lucrative investment targets
