Business need

A Fortune 500 life sciences and medical devices firm, with significant presence in the Asia-Pacific region

Business Objectives / Goals

  • The client wanted to re-assess its marketing strategy for its haemophilia product line
  • They sought to understand the Rx behaviour of haematologists and other treating physicians
  • They also wanted to identify various decision drivers and assess the performance of AHF (anti-haemophilic factor) vs. Non-AHF treatment options on those drivers

Approach and Methodology

  • RocSearch conducted a survey on more than 60 doctors in more than 20 cities across India
  • The survey provided insights on treatment protocol, decision drivers and relative performance of various treatment options on those drivers
  • Basis the inputs from these interviews, RocSearch analysed and prepared a summary dashboard for the same

Business outcomes

  • The findings helped the client refine its segmentation and positioning strategy for its AHF product line

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