Case Study
Consumer survey to understand prescribing behaviour for Haemophilia products
About the Client
A Fortune 500 life sciences and medical devices firm, with significant presence in the Asia-Pacific region
Business Need
- The client wanted to re-assess its marketing strategy for its haemophilia product line
- They sought to understand the Rx behaviour of haematologists and other treating physicians
- They also wanted to identify various decision drivers and assess the performance of AHF (anti-haemophilic factor) vs. Non-AHF treatment options on those drivers
Approach and Methodology
- RocSearch conducted a survey on more than 60 doctors in more than 20 cities across India
- The survey provided insights on treatment protocol, decision drivers and relative performance of various treatment options on those drivers
- Basis the inputs from these interviews, RocSearch analysed and prepared a summary dashboard for the same
Business Outcomes
- The findings helped the client refine its segmentation and positioning strategy for its AHF product line
