Case Study
Assessment of regulations and product innovations for dietary salt in China
About the Client
A UK-based company that produces and markets premium branded frozen food products across 11 European countries
Business Need
- The client wanted to optimise its manufacturing strategy by producing few of its frozen food products in low-cost countries, such as China. They also wanted to sell its products in China
- Moreover, the client wanted to know the regulations for usage of the dietary salt (including labeling) in China and identify the innovations undertaken by its competitors to produce low-salt food products
Approach and Methodology
- RocSearch identified the current regulatory structure for the usage of dietary salt in China. The team gained insights on the key regulatory bodies governing dietary salt regulations; evolution of regulations over time; the impact of dietary salt regulations and the key steps (if any) taken by NGOs or other relevant associations for reducing salt consumption
- We also identified the key companies producing frozen food products in China and looked at the latest innovations used by them to produce low-salt food products
Business Outcomes
- In-depth analysis of the dietary sodium regulations helped the client form its product strategy, when manufacturing products for the Chinese market
