Business need

A Spanish multinational broadband and telecommunications provider with operations in Europe; Asia; and North, Central and South America. RocSearch worked with its UK subsidiary

Business Objectives / Goals

  • The client wanted to understand the connected car technology landscape in the UK
  • It was also interested in the aftermarket solution offered by incumbent telecom players

Approach and Methodology

  • Studied the technology components and hardware architecture in the UK connected car market
  • Analysed the connected car market size and growth rate, and identified the associated economic benefits
  • Examined the trends, drivers, challenges, customer pain points, attitude and priorities
  • Assessed the government investments in this space in the UK and the EU
  • Analysed the value chain participants’ landscape in the UK connected car ecosystem, and compared it with the global landscape
  • Finally, identified and examined the aftermarket solutions offered by various telecom players

Business outcomes

  • Helped the client to understand the interplay between different industries and the potential role of telecom
  • Saved 500+ hours of the client’s in-house research and analytics team

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