Business need

An established advertising production network based in London

Business Objectives / Goals

  • The client was providing production services to a few subsidiaries of a global communications group. It now wanted to initiate business with the overarching group, offering to become a global partner for all their production needs

Approach and Methodology

  • The team provided an overview of the groups’ operations, which included existing geographic and operational synergies between our client and the group
  • Provided a financial overview of the group, giving an insight into the group’s more profitable areas
  • Focused on understanding the group’s strategic orientation, which helped in assessing the kind of production services the group would require in the future
  • Also assessed the group’s own production capabilities and the type of impact it could have on the collusion prospect with the client

Business outcomes

  • RocSearch’s study on the collusion prospects and service mapping helped the client win additional business in new geographic territories and creative areas from the global communications group

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