Case Study
Study on operational synergy between two firms in the communications sector
About the Client
An established advertising production network based in London
Business Need
- The client was providing production services to a few subsidiaries of a global communications group. It now wanted to initiate business with the overarching group, offering to become a global partner for all their production needs
Approach and Methodology
- The team provided an overview of the groups’ operations, which included existing geographic and operational synergies between our client and the group
- Provided a financial overview of the group, giving an insight into the group’s more profitable areas
- Focused on understanding the group’s strategic orientation, which helped in assessing the kind of production services the group would require in the future
- Also assessed the group’s own production capabilities and the type of impact it could have on the prospective collusion with the client
Business Outcomes
- RocSearch’s study on the collusion prospects and service mapping helped the client win additional business in new geographic territories and creative areas from the global communications group
