Business need

The client is a large global audit and advisory firm

Business Objectives / Goals

  • Develop a three year strategy and business plan for its Risk Advisory Practice in the UK
  • Identify potential market opportunities in the country, and assess competitive positioning within the following service lines:
    • Risk
    • Performance
    • Technology
    • Finance

Approach and Methodology

  • Conducted a detailed analysis of the market to analyse market trends, future outlook and market positioning
  • Profiled key competitors under the categories in focus. The competitors included Big 4 firms, strategy firms and niche consulting firms
  • Held detailed discussions with key decision makers in IT and Finance departments of more than 250 top ranking global organisations in order to validate the findings

Business outcomes

  • Helped the client to better understand the market and enabled them to prioritise the level of various advisory services based on opportunities and size of potential addressable markets

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