Case Study
Research support to evaluate tourism assets in Africa
About the Client
A UAE-based private equity firm with investment interests in retail, leisure and consumer sectors
Business Need
- The client wanted to reconsider its tourism related assets in Zimbabwe and South Africa
- They asked RocSearch to analyse the impact of changes in policies / regulations on foreign investment in South Africa
- The client sought to understand the current macroeconomic scenario and outlook for Zimbabwe
- They also wanted details about the key transactions in these countries
Approach and Methodology
- RocSearch leveraged reports from the World Bank, IMF (International Monetary Fund), WTTC (World Travel & Tourism Council), and various databases (such as Bloomberg and Reuters) to create macroeconomic snapshots and market overview of the tourism industry in these countries
- Analysed the key economic indicators and KPIs (Key performance indicators) of the tourism sector, besides looking at the tourist arrival trends and national tourism policies
- Looked at the impact of regulatory changes on South African tourism sector
- Studied Zimbabwe’s key macro-economic indicators and evaluated its political outlook, post President Mugabe
- Compared the key transactions in the tourism industry in these two countries vis-à-vis key transactions in Africa and other global tourist destinations
Business Outcomes
- Based on the research findings, the client anticipated a decline in the tourism industry in these countries and decided to sell-off its assets
