Case Study
Pharma grade sugar market assessment in India
About the Client
A European trade body that partners with companies to provide support for market entry strategies.
Business Need
- The client wanted RoSearch to conduct an opportunity assessment for the pharma grade sugar market in India
- They also sought to evaluate the vendor selection criteria, buying process and price mechanism for the industry
Approach and Methodology
- Conducted an analysis of respective brands to understand the market structure and product assortment
- Conducted field research and interviews with distributors and company key stakeholders to understand the value chain, regulatory landscape, vendor selection criteria, buying process and price mechanism for the industry
- Analysed the results from secondary research, and validated these basis the findings from expert/ B2B interviews
- Presented the findings to the client, along with key recommendations on mode of entry
Business Outcomes
- The study helped the client in formulating its strategy for entering the Indian market
