Business need

A global top 10 mobile network operator, with significant presence across Europe and South America. They focus on delivering advanced networks and digital services

Business Objectives / Goals

  • The client was exploring growth opportunities in alternate businesses
  • They mandated us to help them understand the Connect Homes market. The client wanted to gain insights on strategies adopted by various mobile operators on a global scale and ways to replicate the same in the domestic market

Approach and Methodology

  • We leveraged our exclusive access to various databases to collect the literature on the topic
  • We analysed the key competitor strategies adopted in the Connected Homes space, and also identified the white space
  • We conducted primary research, interviewing the industry experts to validate certain findings and to obtain additional insights
  • The team ensured the client had developed an in-depth understanding of the market
  • Later, we further explored the Connected Homes market on a special follow-up request from the client

Business outcomes

  • The study provided an analysis of the success measures adopted by the competitors as well as cases of failure or low consumer uptake of Connected Homes, and provided deployable suggestions to the client

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