Business need

The client is a Big 4 audit and advisory firm in India.

Business Objectives / Goals

  • The client was stepping back and taking a broad view of the organisation, and re-evaluating the future focus areas for the company based on possible environmental changes
  • One of the key sectors it was interested in assessing was the Banking, Financial Services & Insurance (BFSI) Sector in India
  • The findings of the assessment were meant to help it identify what does it take to unlock and create value for the firm

Approach and Methodology

  • Conducted extensive primary and secondary research through expert interviews, analyst reports, subscribed databases and journals
  • Identified the key segments and estimated the current and forecasted market size
  • Analysed the KPIs, market structure and competitors
  • Developed a Relevance-Imminence framework to analyse the key trends and disruptors
  • Evaluated the implications of the trends and disruptors on the client and its customers, along with the timeframe of impact
  • Provided recommendations on the key focus areas to the client

Business outcomes

  • The study helped the client in strategic decision making
  • Research results were discussed with the global head
  • The results were a part of the client’s five year strategy document

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