Case Study
Opportunity assessment for advisory firm in the Indian BFSI sector
About the Client
A Big 4 audit and advisory firm in India.
Business Need
- The client was stepping back and taking a broad view of the organisation, and re-evaluating the future focus areas for the company based on possible environmental changes
- One of the key sectors it was interested in assessing was the Banking, Financial Services & Insurance (BFSI) Sector in India
- The findings of the assessment were meant to help it identify what does it take to unlock and create value for the firm
Approach and Methodology
- Conducted extensive primary and secondary research through expert interviews, analyst reports, subscribed databases and journals
- Identified the key segments and estimated the current and forecasted market size
- Analysed the KPIs, market structure and competitors
- Developed a Relevance-Imminence framework to analyse the key trends and disruptors
- Evaluated the implications of the trends and disruptors on the client and its customers, along with the timeframe of impact
- Provided recommendations on the key focus areas to the client
Business Outcomes
- The study helped the client in strategic decision making
- Research results were discussed with the global head
- The results were a part of the client’s five year strategy document
