Case Study
Market entry support in the US retail banking
About the Client
Multinational business and IT consulting firm, with headquarters in UK.
Business Need
- Understand the US market dynamics post 2008 crisis
- Develop an approach to ensure cost effectiveness in the banking business
- Develop a long term business plan to enter and sustain as a service provider to the US retail banking industry
Approach and Methodology
- We established four key areas for analysis – Payments, Cards, Mortgagees and Cash Management (ATMs)
- The team conducted a thorough review of the US banking industry and sub-markets to identify the institutions that met client criteria. We analysed industry trends, growth drivers, consumer preferences and behaviour, IT trends and key IT vendors
- We identified the segments, where banks would require consulting services
- The team conducted news search to retrieve information on any cost-cutting measures undertaken by the target banks, including job cuts/layoffs
- We created “Power maps” with information on the management personnel of each bank to be contacted for pitching consulting services
Business Outcomes
- Client shortlisted the target companies for new business development, based on our findings
- Helped the client gain insights on key industry trends and challenges faced by various segments of the US retail banks
