Business need

Multinational business and IT consulting firm, with headquarters in UK.

Business Objectives / Goals

  • Understand the US market dynamics post 2008 crisis
  • Develop an approach to ensure cost effectiveness in the banking business
  • Develop a long term business plan to enter and sustain as a service provider to the US retail banking industry

Approach and Methodology

  • We established four key areas for analysis – Payments, Cards, Mortgagees and Cash Management (ATMs)
  • The team conducted a thorough review of the US banking industry and sub-markets to identify the institutions that met client criteria. We analysed industry trends, growth drivers, consumer preferences and behaviour, IT trends and key IT vendors
  • We identified the segments, where banks would require consulting services
  • The team conducted news search to retrieve information on any cost-cutting measures undertaken by the target banks, including job cuts/layoffs
  • We created “Power maps” with information on the management personnel of each bank to be contacted for pitching consulting services

Business outcomes

  • Client shortlisted the target companies for new business development, based on our findings
  • Helped the client gain insights on key industry trends and challenges faced by various segments of the US retail banks

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