Case Study
Market assessment to study potential success of a mobile app focused on performing artists and art
About the Client
A US-based multi-disciplinary design studio, specialising in art, design and architecture
Business Need
- The client wanted to launch a mobile app-based platform to showcase various artists across disciplines and geographies. They wanted RocSearch to conduct market research and a competitor assessment
Approach and Methodology
- The team identified similar apps/companies with mobile-only presence. They compared the shortlisted companies on the basis of level of services offered, funds raised, platform availability, downloads, social media presence (likes/followers on leading social media platforms), etc.
- The team also analysed few of the apps/companies that worked on a similar business model, but had failed in the past
Business Outcomes
- RocSearch benchmarked the apps on the basis of select parameters, which helped the client understand the performance, strengths and weaknesses of the existing apps
- Analysis of the reasons behind the failure of select apps helped the client understand the potential market challenges
