Business need

The client is a UK-based private equity firm, with offices in the US, Europe and Asia

Business Objectives / Goals

  • The client wanted to invest in the US perimeter security and fencing solutions market
  • They asked RocSearch to assess the nature of the market – (consolidated/fragmented), market size and growth, key trends and drivers, etc.
  • Also, identify the major players by revenue or market share; look at their product offerings and geographic reach; and prepare profiles of the top players

Approach and Methodology

  • Leveraged various secondary research sources including proprietary databases, company websites, government websites, and security industry news to collate insights
  • Triangulated the market size estimates from various reports, while interacting with the industry experts to estimate the current and future market growth
  • Prepared a product mapping framework to map the products offered by key players and identified white spaces for potential growth opportunities
  • Conducted limited primary research with the industry participants (such as key players and associations) to validate overall study findings and obtain ground level insights

Business outcomes

  • The study findings helped the client understand the market structure and growth potential of the US perimeter security and fencing solutions market
  • The list of potential targets for investment shared with the client helped them in narrowing their focus and strategizing accordingly

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