Case Study
Market assessment of security industry
About the Client
A UK-based Private Equity firm, with offices in the US, Europe and Asia
Business Need
- The client wanted to invest in the US perimeter security and fencing solutions market
- They asked RocSearch to assess the nature of the market – (consolidated/fragmented), market size and growth, key trends and drivers, etc.
- Also, identify the major players by revenue or market share; look at their product offerings and geographic reach; and prepare profiles of the top players
Approach and Methodology
- Leveraged various secondary research sources including proprietary databases, company websites, government websites, and security industry news to collate insights
- Triangulated the market size estimates from various reports, while interacting with the industry experts to estimate the current and future market growth
- Prepared a product mapping framework to map the products offered by key players and identified white spaces for potential growth opportunities
- Conducted limited primary research with the industry participants (such as key players and associations) to validate overall study findings and obtain ground level insights
Business Outcomes
- The study findings helped the client understand the market structure and growth potential of the US perimeter security and fencing solutions market
- The list of potential targets for investment shared with the client helped them in narrowing their focus and strategizing accordingly
