Business need

A leading retail chain, with more than 3000 stores in the UK

Business Objectives / Goals

  • The client wanted to understand the opportunities and prospects in the Indian retail sector
  • They sought to analyse the market entry modes and identify the key stakeholders

Approach and Methodology

  • Estimated the market size, both present and future and assessed the market segmentation
  • Analysed the growth drivers, favourable consumer dynamics and changing consumption patterns
  • Studied the geographic distribution of organised retail and conducted in-depth analysis of foreign apparel brands in India
  • Analysed the key trends and legislative framework pertaining to the sector
  • Evaluated different factors to be considered for market entry in India
  • Identified the methods of entry, key stakeholders and prospective companies for partnership

Business outcomes

  • Based on the insights provided on the market entry and potential partners, the client successfully entered an agreement with one of the recommended retail chains in India

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