Case Study
Indian apparel retail sector opportunity assessment
About the Client
A leading retail chain, with more than 3000 stores in the UK
Business Need
- The client wanted to understand the opportunities and prospects in the Indian retail sector
- They sought to analyse the market entry modes and identify the key stakeholders
Approach and Methodology
- Estimated the market size, both present and future and assessed the market segmentation
- Analysed the growth drivers, favourable consumer dynamics and changing consumption patterns
- Studied the geographic distribution of organised retail and conducted in-depth analysis of foreign apparel brands in India
- Analysed the key trends and legislative framework pertaining to the sector
- Evaluated different factors to be considered for market entry in India
- Identified the methods of entry, key stakeholders and prospective companies for partnership
Business Outcomes
- Based on the insights provided on the market entry and potential partners, the client successfully entered an agreement with one of the recommended retail chains in India
