Case Study
Identifying growth opportunities for a mobile network operator in the connected homes space
Competitive Benchmarking | Opportunity Assessment | Growth Strategy
Business need
- A leading mobile telecom operator delivering advanced networks and digital services, with significant presence across Europe and South America, wanted to explore growth opportunities in alternate businesses such as connected homes.
- It also wanted to gain insights on strategies adopted by various mobile operators on a global scale and ways to replicate the same in the domestic market.
To track competitor strategies in the global connected homes market.
The client outlined two key reasons for selecting RocSearch:
- Our extensive experience in advising clients on their innovation and growth strategies.
- Our wide exposure to the technology and telecom sector.
Approach and Methodology
- Our investment advisory team leveraged our exclusive access to various databases to collect the literature on the topic. We analysed the key competitor strategies adopted in the connected homes space, and also identified the white spaces.
RocSearch comprehensively benchmarked the client’s competitors in the connected homes space, interviewed industry experts to gather market insights, examined the strategies of key mobile operators, and identified white spaces.
- In order to validate some of our findings and gain real-time industry insights, we conducted in-depth discussions with various subject-matter experts.
- We gathered information about competitors’ key offerings, pricing, growth strategies and recent developments.
- Further, we analysed their strengths and weaknesses and identified potential opportunity areas for the client.
Business Outcomes
- The study provided a clear understanding of the existing market for mobile operators in the connected homes market guiding its decision to venture into the space.
- We later conducted a detailed due-diligence of the connected homes market on a special follow-up request from the client.
- The client used learnings from the study on the key success measures adopted by the competitors as well as suggestions to overcome the low consumer uptake of connected homes.
The study helped the client to learn key success measures adopted by the competitors and suggestions to overcome low consumer uptake.
