Case Study
Identification of key digital India initiatives and their impact on the economy
About the Client
A leading Indian industry association, focused on the technology sector in the country. It has about 2,000 members
Business Need
- The client was preparing its Annual Strategic Review report, which was to be shared with various internal and external stakeholders
- RocSearch collaborated with the client to help develop a section covering India’s key digital initiatives and their impact on the country
Approach and Methodology
- Identified key digital themes by scanning publicly available information sources, especially government websites, news articles, magazines, etc.
- In collaboration with the client, shortlisted seven themes that comprehensively covered India’s digital transformation story
- For each of the selected themes, conducted focused research covering all aspects such as objective, current status, drivers, challenges, impact on the stakeholders, future outlook, etc.
- The team also leveraged the client’s internal data to validate the research findings and plug gaps
- Leveraged our in-house design team to provide infographics support for the study
Business Outcomes
- Our findings helped various value chain participants to gauge the impact of the Digital India initiatives on their business and plan their strategies accordingly.
- The client was able to integrate our output in its annual strategic report without the need to alter the content or design of the section
