Business need

A leading Indian industry association, focused on the technology sector in the country. It has about 2,000 members

Business Objectives / Goals

  • The client was preparing its Annual Strategic Review report, which was to be shared with various internal and external stakeholders
  • RocSearch collaborated with the client to help develop a section covering India’s key digital initiatives and their impact on the country

Approach and Methodology

  • Identified key digital themes by scanning publicly available information sources, especially government websites, news articles, magazines, etc.
  • In collaboration with the client, shortlisted seven themes that comprehensively covered India’s digital transformation story
  • For each of the selected themes, conducted focused research covering all aspects such as objective, current status, drivers, challenges, impact on the stakeholders, future outlook, etc.
  • The team also leveraged the client’s internal data to validate the research findings and plug gaps
  • Leveraged our in-house design team to provide infographics support for the study

Business outcomes

  • Our findings helped various value chain participants to gauge the impact of the Digital India initiatives on their business and plan their strategies accordingly.
  • The client was able to integrate our output in its annual strategic report without the need to alter the content or design of the section

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