Case Study
Hypothesis validation for remittance and its impact on financial inclusion
About the Client
A global PR (Public relations) firm that partners with many of the world’s largest and emerging businesses and organisations.
Business Need
- The client wanted to understand the impact of international remittances on the socio-economic well-being of recipients, with particular focus on understanding the impact of remittance on women empowerment in India
- It also wanted to analyse the correlation between remittances and benefits gained by the recipients directly or indirectly in India
Approach and Methodology
- The team started by building an understanding of the remittance market and the key stakeholders involved across the value chain
- Expert interviews were conducted, covering industry leaders, academicians and regulatory authorities
- Individual consumer stories (on more than 50 remittance recipients and five SMEs) were shared with the client
Business Outcomes
- To understand the impact of remittances on the socio-economic well-being of individuals, a detailed analysis was presented looking at five different dimensions - poverty, financial inclusion, health, education and women empowerment
