Business need

A global PR (Public relations) firm that partners with many of the world’s largest and emerging businesses and organisations.

Business Objectives / Goals

  • The client wanted to understand the impact of international remittances on the socio-economic well-being of recipients, with particular focus on understanding the impact of remittance on women empowerment in India
  • It also wanted to analyse the correlation between remittances and benefits gained by the recipients directly or indirectly in India

Approach and Methodology

  • The team started by building an understanding of the remittance market and the key stakeholders involved across the value chain
  • Expert interviews were conducted, covering industry leaders, academicians and regulatory authorities
  • Individual consumer stories (on more than 50 remittance recipients and five SMEs) were shared with the client

Business outcomes

  • To understand the impact of remittances on the socio-economic well-being of individuals, a detailed analysis was presented looking at five different dimensions - poverty, financial inclusion, health, education and women empowerment

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