Business need

The client is a Big 4 Audit and Advisory firm

Business Objectives / Goals

  • Re-evaluate the future focus areas for the organisation based on possible environmental changes
  • Focus was on:
    - Future predictions regarding macro-economic environment
    - Future trends and drivers
    - Competitive environment
    - Addressable market size and growth for the identified opportunities

Approach and Methodology

  • Conducted extensive primary and secondary research to identify the focus areas. These included:
    • Service Line Meetings: Consulted with partners at the client’s firm to understand where they saw growth opportunities, while identifying leap-frog ideas impacting their future; also identified competitors, with their strengths and weaknesses
    • Meeting with End-Customers: Consulted the industry leaders to understand changes in their respective sectors, and how they foresaw policy changes affecting their sectors
    • Interview with Experts – Economists: Understood the key industry trends and opportunities; assessed broader macro issues and their impact on professional services
    • Survey (100 Respondents): Identified growth drivers and challenges faced by competitors, as well as future focus areas
    • Secondary Research: Identified opportunities, threats, enablers and disruptors through secondary research and from databases such as Bloomberg, One Source, Factiva, Factset and Thomson Reuters

Business outcomes

  • In discussion with their Board, International Leadership Group, CEO as well as Senior Partners, the client used the findings to identify strategic focus areas across service lines for the next five years

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