Market due diligence | Investment opportunity assessment | Competitive landscape analysis

Business need

  • A European mid-market private equity (PE) firm was looking to strengthen its healthcare portfolio.
  • As part of its investment hypothesis, it was looking for market segments with strong mid- to long-term growth potential and significant consolidation opportunity.
  • The client had shortlisted the global contact lens market as one of the sub-sectors for carrying out early-phase due diligence.

To assess consolidation opportunities and conduct market due diligence in the global contact lens market.

The client outlined two key reasons for selecting RocSearch:

  • Our ability to rapidly deploy experienced and highly pedigreed investment advisory teams.
  • Our flexible client-centric engagement models.

Approach and Methodology

  • Our investment advisory team conducted an in-depth analysis of the global contact lens market, cutting across end-use applications, material types and major regions. We looked at the key factors that were driving the market historically and some of the major forward-looking trends that were shaping the sector, globally.

RocSearch examined the key trends shaping the global contact lens market and captured critical insights around consumer purchase behaviour.

Investment Service
  • We took a deep-dive into the market, characterised by low product differentiation, intense competition and a mature regulatory landscape.
  • We tracked the operating market forces, degree of competition, resulting opportunity areas and challenges for investing in this sector.
  • Further, we shared insights on the industry-level growth drivers, distribution channels, competitive landscape and a view on the top players in the major European markets.

Business Outcomes

  • Our analysis revealed that the market was fairly consolidated with the top 5-6 players constituting nearly 80% of the market.
  • While there was intense competition, there were limited acquisition opportunities because of the presence of these large global operators.
  • As a result, the client decided to keep the competitive bid for one of the market leaders on its watchlist.

The client decided to retain a competitive bid based on our market analysis.

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