Case Study
Establishing a multifaceted GCC for a dating & matchmaking app
A multifaceted GCC to drive development, maintenance and marketing | App operations meticulously planned and executed
Business Need
- A venture studio was looking to disrupt the online dating and matchmaking industry for the Global Indian diaspora by creating a mobile app focused on fostering genuine, long-lasting relationships.
- The client wanted to develop a dating platform to take users beyond the first date in a safe environment and ensure a seamless user experience from sign-up to matching.
- It wanted to integrate advanced features and algorithms tailored to user preferences and cultural nuances that resonated with the target demographic across various marketing channels.
To integrate advanced features and algorithms tailored to user preferences and cultural nuances that resonated with the target demographic.
The client outlined two key reasons for selecting RocSearch:
- A thorough benchmarking of our capabilities against our competitors convinced the client that RocSearch was best suited for the assignment.
- Our extensive experience in building GCCs from scratch.
Approach and Methodology
- We conducted market research to identify key trends, competitor analysis and target user demographics. This phase also included ideation workshops to define unique selling propositions and user engagement strategies.
RocSearch recruited top talent across product management, UI/UX design, technology and marketing to set up the GCC
- We developed and launched a Minimum Viable Product (MVP) to gather early user feedback, allowing for iterative improvements.
- Utilising user feedback to refine features and the user interface, we moved towards a beta release with enhanced functionality.
- We implemented a comprehensive marketing plan utilising performance marketing, social media marketing, influencer partnerships and offline events to build brand awareness and drive app downloads.
- We prepared high-quality pitch materials and reached out to suitable third-party investors for growth funding.
Business Outcomes
- The app achieved over 9,000 downloads shortly after launch, with substantial growth in user engagement.
- Organic marketing strategies led to a viral presence on Instagram, significantly increasing brand visibility and user interaction.
- The client established multiple streams of revenue through in-app purchases and subscriptions.
The app achieved over 9,000 downloads shortly after launch, with substantial growth in user engagement.
