Case Study
Detailed competitor pricing study to help client achieve optimum pricing structure
About the Client
A marketing and strategy head of a mobile network operator in the Middle East
Business Need
- The client wanted to revisit its pricing strategy, particularly its roaming pricing structures. They wanted RocSearch to conduct a study on the roaming prices offered by MNOs in the Middle East
Approach and Methodology
- The team gathered data regarding data roaming bundles, promotional offers and special packages offered by MNOs in the Middle East. They analysed the market, competitive environment and regulatory initiatives in each of the countries identified
- Sanitised price points were analysed to identify the pricing trends and also countries where roaming prices were exceptionally low. The team worked on identifying the preferred roaming partners
- RocSearch created a user friendly, macros enabled Excel dashboard with more than 13,300 price points collected from about 27 operators in 10 countries in the Middle East
Business Outcomes
- RocSearch findings helped the client in creating an optimal roaming pricing structure to boost revenues and overcome the price competition.
