Case Study
Creation of customised dashboard to provide real-time market and competitive insights on Oil & Gas industry
About the Client
A Global oil and gas company, with primary focus on upstream operations
Business Need
- The client wanted a one-stop solution to stay on top of the market and competitive activities on a real time basis
- They were looking for a non-newsletter approach to get structured, comprehensive and continuous updates on the market and their peers
Approach and Methodology
- We divided the client’s requirements into three parts – Industry, Company and Benchmarking – to capture insights across the oil & gas value chain, covering upstream, midstream and downstream operations
- We developed a customised online CI platform to address the client’s key information needs and enable real-time decision making
- The process was divided into five distinct stages:
- Need assessment: Interviewed the client user group to understand their requirements and frequency of updates
- Data collection: Identified relevant data sources to gather information
- Insight generation: Applied quantitative and qualitative analysis frameworks to synthesise and analyse data
- Visualisation and tool development
- Maintained the tool for the client on an ongoing basis
Business Outcomes
- 30% reduction in time needed for analysis, leveraging the custom-built dynamic interface
- 35% time saving through automation, for gathering triggers
- 28% cost savings by deploying cost-effective scalable solution
- 27% increase in visibility on competitors using comprehensive on-going updates
