Business need

An European private equity player, with a diverse portfolio of investments across sectors globally. The portfolio includes financial services, healthcare and manufacturing sectors.

Business Objectives / Goals

  • The client wanted to understand the business dynamics of the Japanese women apparel market
  • They sought RocSearch’s guidance on how to approach this market

Approach and Methodology

  • The team gathered insights on the Japanese apparel market (particularly, its cyclic nature). They presented case examples of the progress and acceptability witnessed historically for other European brands
  • An analysis of the key issues/challenges faced by the foreign brands was conducted through a unique blend of secondary research and focused group interviews
  • RocSearch conducted a macroeconomic study, highlighting the spend on apparels and the market performance during downturns

Business outcomes

  • The inputs helped the client understand how to achieve high growth in a relatively flat market
  • The study provided insights on critical activities to enable a foreign brand to succeed in Japan and the best channel for entry and distribution

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