Case Study
Construction equipment rental market
About the Client
A private equity player in Europe, with total investments of over $76.28 billion
Business Need
- Identify high potential markets in Scandinavia (with focus on Sweden & Finland), Poland, Baltic and Russia
- Analyse and benchmark players across geographies on KPIs (Key Performance Indicators) such as revenue, geographical presence and supply chain
Approach and Methodology
We divided the project into three phases:
- Phase 1: Market assessment covering parameters such as key trends, change in rental penetration, competitive landscape, etc.
- Phase 2: Benchmarking of various equipment rental markets on parameters such as:
- Market penetration and potential
- Expected growth rate
- Cyclicity effect and analysis of the markets expected to witness downfall in the short term
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Phase 3: Identified and benchmarked leading players in each market on parameters aligned to client investment criteria. KPIs covered included:
- Market share
- Revenue along with growth rates for the last 3-4 years
- Geographical presence
- Robustness of supply chain
Business Outcomes
- Helped the client identify potential targets aligned with its investment criteria
- Provided 10 select targets following the screening of more than 1000+ rental companies in the target markets
