Business need

The client is a private equity player in Europe, with total investments of over $76.28 billion

Business Objectives / Goals

  • Identify high potential markets in Scandinavia (with focus on Sweden & Finland), Poland, Baltic and Russia
  • Analyse and benchmark players across geographies on KPIs such as revenue, geographical presence and supply chain

Approach and Methodology

We divided the project into three phases:

  • Phase 1: Market assessment covering parameters such as key trends, change in rental penetration, competitive landscape, etc.
  • Phase 2: Benchmarking of various equipment rental markets on parameters such as:
    • Market penetration and potential
    • Expected growth rate
    • Cyclicity effect and analysis of the markets expected to witness downfall in the short term
  • Phase 3: Identified and benchmarked leading players in each market on parameters aligned to client investment criteria. KPIs covered included:

    • Market share
    • Revenue along with growth rates for the last 3-4 years
    • Geographical presence
    • Robustness of supply chain

Business outcomes

  • Helped the client identify potential targets aligned with its investment criteria
  • Provided 10 select targets post the screening of more than 1000+ rental companies in the target markets

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