Business need

  • A leading mid-market diversified private equity firm
  • The firm has been in business for more than three decades, with offices across Europe, Asia and the US

Business Objectives / Goals

  • The client wanted to know the size of its potential targets’ addressable market, its business model, products and services, growth outlook and key trends

Approach and Methodology

  • RocSearch team provided an analysis of the consumer retail analytics market, its drivers and key growth trends
  • The study identified key competitors of the company and benchmarked them based on their size, service offerings, geographic spread and focus end markets
  • Besides looking at the historical performance of the company, the team also analysed the key strategic initiatives taken up by the client and their long-term implications

Business outcomes

  • The analysis presented an unbiased case highlighting the investment positives and negatives, forming the basis for the client’s internal deliberations and decision making

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