Case Study
Building brand eminence initiatives and thought leadership for a digital consulting firm
Eminence support | Digital consulting | Impact assessment
Business need
- As a proactive initiative to increase eminence, a global digital consulting firm was looking to publish several industry-specific reports to establish its point of view.
- Through these eminence reports, the client wanted to showcase the impact of digital trends on focus industries such as Travel and Transportation, Healthcare, Retail, Utilities and Banking, Financial Services and Insurance (BFSI).
To establish eminence through sector-specific thematic reports assessing impact of digital trends.
The client outlined two key reasons for selecting RocSearch:
- Our expertise in preparing thematic reports for providing new business development support.
- Our proven capabilities in tracking digital trends in various sectors.
Approach and Methodology
- Our strategic advisory team conducted a detailed digital-focused thought leadership thematic study to establish prominent factors supporting/ inhibiting the industry’s growth. We evaluated the key trends shaping different parts of the value chain, emerging drivers, secular trends and key challenges in focus industries, including travel and transportation, healthcare, retail, utilities and BFSI.
For each focus sector, we analysed the impact of technology across the value chain and the digital transformational strategy.
- We explored the likely customer experience and enterprise operations, how automation would transform the enterprise processes, and how data and analytics would generate new assets and revenue streams.
- We also assessed how hyperconvergence would manifest in the digital enterprise in the focus industry and how the process of sourcing providers for digital transformation in the focus industry would change.
Business Outcomes
- The client published these points of view and industry reports on its website and circulated them to its clients and prospective clients.
- This eminence initiative helped the client make inroads within the target audience in focus industries by generating interest in its services.
- The client widened its reader base and developed some key client relationships with the help of these thought starters. These reports were also leveraged as reference material by the client during its annual conference.
The client presented these thought-starters at its annual conference, enabling it to widen its reader base and develop some key client relationships.
