About the Client

Global brand consulting and advertising firm, engaged in developing brand strategy and corporate communications for public and private entities

Business Need

  • The client wanted RocSearch to analyse best practices followed by global health agencies to promote healthy living
  • They also sought recommendations regarding possible initiatives that could be implemented to promote good health in Singapore

Approach and Methodology

  • RocSearch adopted a case study-based approach, wherein the health-related initiatives undertaken by specific countries were studied in detail
  • We identified parameters, such as lifestyle, disease, target segment, reach of the initiative, year of initiation, etc., to analyse the various health programmes and shortlisted relevant cases that the client must consider
  • We conducted detailed meetings with the client to discuss each case, and finally zeroed in on eight health initiatives across seven countries and presented the final recommendations based on these

Business Outcomes

  • Enabled the client to renew its partnership with the country’s board of health for another five years

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