Case Study
Analysis of Indian pharma supplier landscape for a consulting firm
About the Client
- A pharma/ lifesciences consulting firm in North America.
- Engages with pharma companies in therapeutic area assessment, supplier analysis and product lifecycle planning
Business Need
- Understand the Indian pharma/lifesciences supplier landscape in the API and Formulations categories
- Identify the various business models and strategies employed by Indian suppliers to expand in the emerging markets, particularly in the BRIC countries – Brazil, Russia, India and China
Approach and Methodology
- The team conducted in-depth primary and secondary research to understand the market
- Data from the research was analysed to understand the Indian suppliers landscape and map their existing presence as well as expansion plans in the emerging market
- The study included supply chain analysis; identifying manufacturing locations; profiling channel marketing partners; understanding expansion strategy and focus regions; creating detailed profile of supplier in the Active Pharmaceutical Ingredients (API) and Formulations categories
Business Outcomes
- Our findings enabled the client to identify specific suppliers in two categories by therapy classes (dermatology and oncology), in order to target for new business development
