About the Client

  • A pharma/ lifesciences consulting firm in North America.
  • Engages with pharma companies in therapeutic area assessment, supplier analysis and product lifecycle planning

Business Need

  • Understand the Indian pharma/lifesciences supplier landscape in the API and Formulations categories
  • Identify the various business models and strategies employed by Indian suppliers to expand in the emerging markets, particularly in the BRIC countries – Brazil, Russia, India and China

Approach and Methodology

  • The team conducted in-depth primary and secondary research to understand the market
  • Data from the research was analysed to understand the Indian suppliers landscape and map their existing presence as well as expansion plans in the emerging market
  • The study included supply chain analysis; identifying manufacturing locations; profiling channel marketing partners; understanding expansion strategy and focus regions; creating detailed profile of supplier in the Active Pharmaceutical Ingredients (API) and Formulations categories

Business Outcomes

  • Our findings enabled the client to identify specific suppliers in two categories by therapy classes (dermatology and oncology), in order to target for new business development

—Related content

Ready to talk?