Business need

  • A pharma/ lifesciences consulting firm in North America.
  • Engages with pharma companies in therapeutic area assessment, supplier analysis and product lifecycle planning

Business Objectives / Goals

  • Understand the Indian pharma/lifesciences supplier landscape in the API and Formulations categories
  • Identify the various business models and strategies employed by Indian suppliers to expand in the emerging markets, particularly in the BRIC countries – Brazil, Russia, India and China

Approach and Methodology

  • The team conducted in-depth primary and secondary research to understand the market
  • Data from the research was analysed to understand the Indian suppliers landscape and map their existing presence as well as expansion plans in the emerging market
  • The study included supply chain analysis; identifying manufacturing locations; profiling channel marketing partners; understanding expansion strategy and focus regions; creating detailed profile of supplier in the Active Pharmaceutical Ingredients (API) and Formulations categories

Business outcomes

  • Our findings enabled the client to identify specific suppliers in two categories by therapy classes (dermatology and oncology), in order to target for new business development

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