Business need

A leading European telecom operator

Business Objectives / Goals

  • The company wanted RocSearch to analyse the potential growth opportunities in the NFC space

Approach and Methodology

  • The team collected NFC-related technical, commercial and market data and insights from various sources
  • An in-depth research of the global NFC market was conducted, covering the competitive landscape; industry-wide commercial deployments and use cases of NFC; and future trends in the NFC space
  • The team also looked at the potential challenges in the NFC space and the strategies to overcome these

Business outcomes

  • This study helped the client gain an understanding of the potential opportunities and challenges in this space, in addition to helping them craft their market entry strategy

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