Business need

  • A leading consultancy, advising pharma companies on sustained growth through efficient business operations
  • Its clients include Fortune 500 companies, start-ups, non-profits and governments

Business Objectives / Goals

  • The client was advising a global medical technology company regarding entering the rural healthcare market in India through the inorganic route
  • Client sought RocSearch’s help to understand the market dynamics and identify suitable targets for acquisition or JV

Approach and Methodology

  • Developed an industry primer on the Medtech sector, covering the market landscape, competitive dynamics, typical operating models, underserved growth pockets, potential disruptors, etc.
  • RocSearch reached out to more than 100 medical practitioners across India to identify the key factors affecting growth and to validate findings
  • The team analysed companies based on several parameters, including R&D focus, number of products across relevant segments, relevant market presence, alliances with other top players in the industry, etc., and ranked them using a weighted index scoring methodology

Business outcomes

  • The precise and actionable insights of the study were highly appreciated by the client and allowed it to advise its Medtech end client on a successful market entry through a JV with one of the players identified analysed in the study

—Related content

Ready to talk?