Research by RocSearch on Leveraging Social Media
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As companies demand more return on their marketing dollars, social media is playing a pivotal role in the future of online brand engagement.
This complementary research study by RocSearch, a global business research & analytics services firm helps you learn more about what’s driving the social media ecosystem and thereby what to do and how. The study also anecdotally explores campaigns on aspects including but not limited to:
- Building branded content and brand linked communities
- Content co-creation to engage better and more sustainably
- Understand consumers and build brand reputations
- Understanding and optimizing the power of the ‘Key Opinion Leaders’
The study also covers campaigns from P&G, Nintendo, Heinz, Wal-Mart, “Step Up”, Sephora and many more.
RocSearch supports advertising agencies, media planning & buying firms and digital marketing agencies though its Consumer and Business Insights practice. RocSearch is ranked no. 3 globally by the Black Book of Outsourcing (2007) for advertising analysis/media/market research.
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