Brand / Marketing Communication Firms
A communication services firm’s greatest challenge lies in influencing the end-consumer into buying the client’s products/services. There is a constant effort by the communication services firm to not just provide ‘Information’, but add ‘Value’ to the client.
The analysts at RocSearch understand these business challenges and work with business teams, account managers and consulting/research teams to provide the following:
Business Intelligence for Client Engagement
We use our industry research experience to develop intelligence for new business development. Our insights help clients to explore new opportunities, develop industry or market-specific business ideas and support the creation of pitch books. We help identify prospective clients through benchmarking studies. We also help engage potential clients through newsletters on key trends and facilitate thought leadership through white papers.
Supporting Existing Advertising, PR and Branding Work
We profile advertising trends and analyze consumer behavior. We facilitate pre-advertising research through copy and concept testing. The PR and media processes are supported through media monitoring, media behavior and Share-of-Voice studies. Our data analytics team enables brand audits and contributes to brand valuation, which involves brand equity measurement, brand image perceptions, attributes mapping and competitive audits.
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Brand Communication Case Study
Understanding consumer behavior – providing insights
A leading international branding consultancy specializing in brand services and activities, was seeking to identify additional motivations behind saving. Our research approach focused on providing insights on the deal and bargain-seeking consumer behavior in the US market....
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“The complementary materials, research/analyst and industry reports were invaluable. Very thorough in amalgamating data for support of the project. Very responsive to constructive criticism. They provided quick turn-around, helping to produce the high level output.”
– Brand Valuation Firm
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Brand / Marketing Communication Firms 